No one is more surprised than me that I’ve made it a full 10 weeks chasing my nonsense dream of being a haphazard, albeit beloved, mega influencer. I went viral on the Tok once and somehow gathered 10.2K likes. I’ve picked up a handful of new followers on the Gram and Facebook is just beginning to learn my name. I vow weekly to do something about Youtube Shorts and weekly I forget.

I’m having so much fun with the creative process. I enjoy brainstorming ideas, filming, and all the laughs with my husband. It’s interesting how some days it feels like walking through mud. Filming is a mess, I don’t feel funny and wind up recording 65 takes. On other days I can crank it out like it’s nothing, sometimes spending 2-3 minutes on a video. Both will perform the same. I am still actively trying to break out of 200 view jail on the Tok. Trying to figure out the right formula for success: story telling, skits, trending songs and viral sounds, what the right post time is, having the right hooks. It’s a lot and at times overwhelming but I try to stay in my own lane and not compare myself to others, especially those who’ve been at it for years. In other news, one of the reels I posted to the Gram got more views than any of the other ones I’ve posted so far but then Threads came out who know how that has or hasn’t affected engagement. I like to think I’m slowly but surely recovering from being in their jail.

Speaking of Threads! It’s so nice to have a real Twitter alternative. I missed the conversations and community that format brings. It’s only been a couple of days but the energy is just different. I hope it lasts.

Looking ahead (besides my neverending promises about Youtube and a newsletter) I’m going to try to add in some blog posts that provide actually useful content. I’ve got a handful of real recipes to share, I want evangelize about family dinner, and I have thoughts about what you should wear to your family photoshoots, I’ve ordered a whole bunch of stuff so I’ll maybe be doing unboxings and and try-ons.

Trying to wring out all the last bit of fun out of summer before school starts back up again. What’s left on your summer bucket list?